Clarity Transformation

What was the challenge?

Clarity Transformation asked us to rewrite their homepage, so it speaks directly to their target market.

What was the solution?

We used our unique process - PRR (Pain-point, Remedy, Relief) to help identify the emotions and challenges people face during different states of business decline and growth.

What were the results?

A custom-made brief and discussions with Obi via Zoom allowed us to write empathetic copy that brought clarity to Obi’s target audience.

5 Stars

King Copywriting has transformed our website by ensuring the content speaks to our target market and is conversational whilst being succinct, uses compelling headings and subheadings to bring the key message alive, identified customer pain-points and created benefit-driven copy that persuades the reader to take action.

Jane Comar, Union 10 Design