The Flooring Co.

What was the challenge?

Union 10 Design needed a freelance digital copywriter to write and manage regular blogs and social media posts for one of their clients, The Flooring Co, and their subsidiary, Polished Concrete Co. The well-established firm of contract flooring specialists wanted to increase its social media presence and content creation significantly.

What was the solution?

Using a combination of existing resources from The Flooring Co. and our research, we wrote, scheduled, and posted social media posts for LinkedIn and Instagram monthly and worked on many SEO-friendly blog posts.

What were the results?

The easy-to-digest, informational social posts have resulted in increased followers and engagement on a monthly basis, whilst the blog posts have provided the audience with more in-depth guides such as How to keep your floors clean during Covid, and 5 benefits of sanding floors.

5 Stars

I commissioned Richard to write and manage social posting on LinkedIn for my client. The results: 129% uplift in page views, 81% uplift in unique visitors and 158% uplift in custom button clicks. I'm happy, my client is happy. Thanks for all your help, Richard.

Jane Comar, Union 10 Design