A good freelance copywriter can make a piece of content feel engaging, informative and persuasive enough that your reader will want to hit the buy button.

But hiring a freelance copywriter may not be at the forefront of your mind, especially if you’re unaware of what value they can bring. Equipped with the right advice, you can be confident you’re making a wise choice.

Here are 5 ways a freelance copywriter brings value to your business.

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1. Shape your brand

Without an image, a business will float in a sea of similarity, leaving potential customers uninterested and ready to move on. In fact, 89% of marketers claim building brand awareness is their top goal. A good copywriter can use their creativity to shape your brand voice, separating your business from the crowd.

The word Brand

2. Sell your product or service

Writing something about your product or service may be relatively easy but knowing how to sell it is a whole new ball game. A good freelance copywriter is trained and experienced in writing content that sells. They do this by using a combination of techniques from the fields of marketing and psychology, as well as natural abilities.

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3. Improve your search engine ranking

Do you feel frustrated being stuck on page 5 of Google search results? One of the key ways to improve your search ranking is to make sure content is optimised for search engines, known as SEO (Search Engine Optimization).

A professional freelance copywriter will write content with elegantly placed keywords to avoid keyword stuffing, which is detrimental to search engine rankings. Above anything else, a copywriter will write content which is meaningful to your target audience.

Three wooden blocks each containing individual letters S, E and O

4. Save you time

Today a good content marketing strategy involves putting out a steady stream of good quality, targeted content. This needs to be adapted for different social media channels, the web and print. Copywriters are often fast and accurate typist and can put together succinct sentences at pace.

Woman sitting on floor in apartment typing on Macbook Pro

5. Provide you with a fresh pair of eyes

Sometimes you can be so close to your business that you know what your product or service does perfectly well, but you’re unsure on how to sell it.

Having a fresh pair of eyes with a focus on your readers’ needs can make all the difference. A freelance copywriter also has experience analysing poorly written copy, and often provide content evaluations as part of their services.

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So, there you are, 5 ways a freelance copywriter can bring value to your business. Professional copywriting has a lot more to it than meets the eye, but it’s sometimes overlooked as an optional extra rather than an essential part of a business’s marketing requirements.

A freelance copywriter can:

· Shape your brand

· Sell your product or service

· Improve your search engine ranking

· Save you time

· Provide a fresh pair of eyes

· And of course, lots more

I’m Richard King, a freelance copywriter with a background in IT. Contact me today to find out how I can add value to your business.

We create easy to understand copy that increases your sales, reputation and customer experience.

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